But at the very end of the presentation, Microsoft decided to drop a “one more thing” moment and pull the screen away from the keyboard base. It was revealed as a laptop, and was demoed on stage as a laptop. When it was announced, it was unveiled in a way that built hype like no other product I’ve seen. To many, it’s one of Microsoft’s more unique and exciting products to date. Surface Pro is the money-maker, and it started with the Surface Pro 3. One could say the success of Surface Pro 3 is a big reason why Microsoft is still shipping new Surface products every year, and expanding its portfolio with new form factors too. Ultimately, this design was a winner for Microsoft and the Surface line as a whole. The final major change made to this Surface Pro design was the inclusion of a removable SSD with the Surface Pro 7+. Then, with the Surface Pro 5, which launched two years later in 2017 (and was simply dubbed "Surface Pro" at the time) debuted with slightly rounded edges on the chassis. The Surface Pro 4, which launched a year later in 2015, increased its display size by 0.3-inches and introduced Windows Hello facial recognition, something we take for granted on the Surface line today. Compared to the Surface Pro 1 and Surface Pro 2, it was thin, light, portable, and much more fun to use.Īs mentioned, Microsoft would make minor tweaks to this design over the next 7 years. It certainly stood the testament of time. In fact, this design would prove so popular amongst users that Microsoft ended up keeping its design with minimal changes for 7 whole years, right up to the Surface Pro 7+ which launched in January 2021. The Surface Pro 3’s larger 12.-inch display, paired with improvements to the kickstand and keyboard cover propelled Surface from failure to success, and fixed most of the lapability issues that plagued the first few Surface devices. Before this, the Surface Pro line was a thick tablet with poor battery life that was too small to truly use as a laptop. This was the point where for many, the Surface Pro form factor became a viable Windows PC. This was the first big design change for the product line, shifting from a 16:9 display and two-stage kickstand to a much larger 3:2 display and friction-hinge that allowed for positioning at any angle. It’s widely agreed that the Surface form factor didn’t hit its stride until the launch of the Surface Pro 3 in 2014.
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